USGA Conforming Radius Face
The future of putting is here, and it isn't flat.
As Seen On
“I don't know how it's possible either, but I've seen it in person and it works.”
*Simulated demonstrations. Backed by a 30-Day Money-Back Satisfaction Guarantee.
USGA Conforming
Backed by a 30-Day Money-Back Satisfaction Guarantee.
Every putt is decided at the point of impact. If your face is a little open, the ball starts right. A little closed, it starts left. No one gets it perfect every time. Square impact holds your line. Open impact starts off line to the right. Closed impact starts off line to the left. The whole game is holding your line.
A normal putter face is flat. It points one way. Miss by a little, and your putt starts off line. The Radi-Eye face is round. It points a new way at every spot. Catch it a bit open or a bit closed, and the spot that meets the ball can still point at the hole. That is forgiveness. That is holding your line.
A flat face gives you one small sweet spot. One. Miss it, and the putt starts off line. Radi-Eye changes the whole deal. The face is round, so the sweet spot is not one small spot. The whole face is the sweet spot. This is the most forgiving putter face out there. And it comes off the face in an immediate roll. Wherever the ball meets the face at the point of impact, it can still come off aimed at the hole and hold your line.
You already trust a curved face in your driver. It forgives off center hits. But a driver does its work in the air. A putter does its work on the ground, at the point of impact. Radi-Eye puts the curved face where putting is decided. Whole face sweet spot. More putts holding the line.
In 2008, Eric Shuford lost his construction company in the housing crash. Sitting at home watching golf, he had a dream one night. He was standing on a putting green, and when he looked down, the face of the putter was rounded.
The next morning he went into his garage, machined a rounded face out of aluminum, and superglued it to a regular putter.
That holiday, he showed it to the family on a putting machine he had built. Everybody said that's cool, and everybody brushed it off.
Then he superglued that same prototype face onto his nephew's putter. His nephew Alec was a once in a while golfer who three and four putted his way around every green. That day, over 18 holes, he two putted every hole but one. The one was a 50 foot eagle putt he drained in one. No lessons. No practice. He changed nothing but the face on his putter.
Alec had just finished film school. His fiancee Dawn was a graphic designer. They partnered with Eric on the spot, had a professional milled model made right here in North Carolina, and started sending slow motion putting machine videos to anyone in golf who would watch. Push putt. Pull putt. The ball auto corrected and went in.
USA Today featured it in What's Hot in Golf. At the BMW Championship, Greg Kinnear tried it on the practice green, instantly started making putts, and traded his own putter for it on the spot. The next day, Golf Channel was showing highlights of Kinnear draining a 30 footer and asking where that came from.
Twice, it got all the way to the tour. Hall of Famer Larry Nelson wanted to buy half the company, then backed out the week he was set to debut it because a buddy thought it looked weird. William McGirt sank his first putt with it from 50 feet and planned to put it in play at the Houston Open, then called it off. His reason is the whole point of this putter. His coach could not coach it, he said, because it allows him to make a mistake.
A Manhattan marketing company shot testimonials across the country for a national campaign, then pushed the project, and it never happened. The president of a major golf brand called to say his company had tried this exact technology in the eighties and nineties and never got the radius right, and that these guys had nailed it. Nothing ever came of that either.
So they sold it the only way that always worked. They took it to clubs and practice greens and ran the Radi-Eye Challenge. Putt with yours. Now putt with ours. People saw the difference in three putts and bought it on the spot.
Then life got in the way, and the putter sat on the back burner for 13 years.
It never stopped working. It just waited. Now it is back, machined from 318 stainless steel, USGA conforming, assembled in Concord, North Carolina, and sold the same way it was always sold. Take the Challenge, and see for yourself.
A conventional putter face is flat. It points one way, and it has one small sweet spot. The Radi-Eye face is curved. The whole face is the sweet spot, and it is the most forgiving putter face out there. Miss a little open or a little closed, and the ball can still hold your line.
No putter can guarantee a made putt. Aim, speed, and reading the green still matter. What Radi-Eye does is forgive the miss at the point of impact, so more of your putts hold the line you picked.
Yes. The Radi-Eye is USGA conforming.
In 2010, Edwin Watts tested the Radi-Eye against the other putters on the market. From 10 feet, it tested 40 percent more accurate than any of them.
Zero degrees of loft means the ball comes off the face in an immediate roll. No skidding. It starts rolling true right away.
Because of how it is built and what it does. A milled face cut from 318 stainless steel, assembled in Concord, North Carolina. And it is the most forgiving putter face out there, with the whole face as the sweet spot. You are paying for the face, and the face is the whole point.
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